Free SEO Tools for Your Website in 2023

 Three plans are available from SEOptimer: the inexpensive one is best for individuals, while the other two are ideal for small enterprises (specifically content or SEO agencies). Its standout feature is white labeling, which allows you to brand SEO reports for clients.

URL Opener

Search no further for the best tool to open Multiple URL Opener. It is beneficial in getting quality and good amount of backlinks. This tool is absolutely free and can be found on the web. SEO Consultants highly recommend it.

Initial cost: $19 per month

Basic capabilities: Yes, keyword research

Tracking SERPs: Yes, content optimization

Link control: Yes

Competitive analysis: yes

Analytics and SEO audits: yes

Value-adds:

reports on white-label SEOCustomer service

Email and live chat

SEOptimer is a solid alternative for your SEO needs, but when it comes to white labelling, it shines out even more. You can instantly deliver expert SEO reports to your clients and leads with its white-label reports. Because of this, SEOptimer is a well-liked option for SEO companies looking to enhance their services.

By uploading your company's name, logo, and colours after signing up, you can quickly create reports with personalised branding. This is especially helpful for lead generation because it will help businesses acquire the trust of potential customers by clearly and professionally displaying their SEO strategies.

Wide-ranging SEO criteria are covered by SEOptimer data, including broken links, website load speed, keyword placements, and search traffic. I conducted a report on my own website and contrasted the results with what Google Analytics provides. Although the information is the same, I found SEOptimer's report to be much easier to read and more aesthetically pleasing.

There are some restrictions; for example, SEOptimer might not be able to crawl every page on a large website with thousands of pages.

You may produce reports in 11 different languages, including French, German, Italian, and Spanish, even if you're aiming for a global audience. SEOptimer offers email and live chat support, but it normally takes a few hours to respond.

SEOptimer is ideal for whom?

The finest tool for marketing SEO services to your customers will be SEOptimer. Although it has good foundational functions like SEO crawling and keyword analysis, its main value-add is in the white-label reports. Given its low cost, you could easily justify the investment with a small number of sales.

Recent improvements

For client suggestions, SEOptimer includes a feature request board, and in June 2022 it announced a list of new additions. An extremely potent addition to this upgrade was the ability to add competitors to audit reports so that customers and prospects could compare their website to others in their niche. There were also a few more minor changes, like the automatic scheduling of repeating reports.

Pricing

You can continue with one of three SEOptimer subscriptions after a 14-day free trial. You have the option of paying monthly or annually up front to save 25%. The DIY SEO tier, which costs $19 a month, is for private use only. To create white-label reports for more clients, you must upgrade to the White Label subscription ($29 per month). The White Label & Embedding subscription, which costs $59 per month, enables you to embed audit forms on your website for even better lead generation.

A simple-to-use set of SEO tools called Mangools will assist you in researching and managing keywords, SERPs, links, the health of your website, and your competitors. Its main selling point is keyword analysis.

Starting price: $29.90 monthly, billed yearly

Basic capabilities: Yes, keyword research

Tracking SERPs: Yes, content optimization

Link control: Yes

Competitive analysis: yes

Analytics and SEO audits: yes

Value-adds:

Excellent keyword research capabilities Customer service

Live chat and email (no listed hours)

Five tools are offered as part of the Mangools SEO toolkit: KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler. These systems offer backlink monitoring, keyword research, search engine rank analysis, and website appraisal.

Although all five of the programmes are worthwhile, KWFinder has consistently impressed me. It addresses one of the most difficult SEO problems: how to find new keyword suggestions with high traffic potential. Before I learned to use Ahrefs, I just used KWFinder.

With the use of KWFinder, you may locate keywords that have a large search volume and a low rank difficulty. The way it combined so much information into such a simple image impressed me. I don't think you'll have much trouble using KWFinder, even if you've never used an SEO tool before.

Comparably, the competition analysis tools are easy to use and provide good value for sites that are having trouble ranking. You can search by domain rather than keyword to learn which terms are most frequently directing visitors to that website. The lack of a clear method to compare two websites side by side for content gap research is the only drawback I can think of.

Mangools work best for whom?

If you want to concentrate on finding beneficial keywords for your websites, Mangools is the finest option. I found it incredibly simple to see and analyse data, and other users seem to agree with me based on user ratings. If you're having problems deciding on a content path, I would highly recommend Mangools.

Recent improvements

Product releases from Mangools have significantly slowed down in recent years. The most recent upgrade as of August 2022 was made in May 2021, and the principal advancement was the addition of additional keywords.

While essential for KWFinder's analytical capabilities, this doesn't alter its basic functioning in any way. In the near future, Mangools should start posting more updates, although I wouldn't anticipate anything significant.

Pricing

Basic ($29.90 per month paid annually), Premium ($39.90 per month paid annually), and Agency ($79.90 per month paid annually) are the three price tiers for Mangools. After creating a Mangools account, you will receive a one-hour-only offer for a 10% lifetime discount. The fact that you only have an hour to decide, though, makes this seem more like a gimmick than a genuine discount.

One of the most popular SEO tools is Yoast. For those who need a friendly reminder to include a meta title, description, or focused keyword on posts and pages, the WordPress plug-in is a tremendous assistance. The pricier editions unlock additional useful features and support; however, the free version is still useful.

A free version is offered; premium versions start at $99 annually.

Basic capabilities:

keyword analysis Not quite SERP monitoring: no

Yes, content optimization

Link control: Yes

Competitor analysis is not done. SEO audits and analytics are Value-adds:

Customer service: On-page SEO advice

24/7 assistance for premium plans assistance desk for all plans

Yoast is one of the most user-friendly SEO tools on our list and a popular WordPress plug-in that isn't your usual SEO tool. It's a fantastic tool for on-page SEO analysis and provides recommendations for enhancing your SEO on articles and pages. It checks the sentence structure, passive voice, subheadings, sentence and paragraph length, and content on your website.

There is a completely free version that has some limitations but is still a valuable tool. Because I use it for my own website, I can see the issues it identifies with my pages and posts. Choose how you want your SEO title to appear under "Search Appearance" in the settings to control how Yoast SEO works behind the scenes and automatically.

Yoast works best for whom?

Yoast is best if you blog for your personal or professional website because it effectively acts as a keyword and content optimizer. Small e-commerce companies that seek to optimize their product pages might also benefit from it. However, Yoast does not allow you to perform competitor analysis, in-depth keyword research, or run reports on your top pages (as those are not its intended uses).

Recent improvements

New releases are detailed in the Yoast SEO Changelog. Yoast SEO 19, which was released in May 2022, is the most recent major version as of August 2022. Having said that, even this "major" update only included a small number of improvements, compatibility upgrades, and bug fixes.

Yoast SEO is always getting updated to reflect the latest changes to search engines, but product features don't change as fast.

Pricing

Only a few of the programmes on this list have a free version, including Yoast. Despite having some functionality restricted, you are free to use this option indefinitely. The Premium tier, which costs $99 annually, offers useful extras including internal connecting tools, round-the-clock support, and early access to upgrades. Additionally, Yoast SEO may be purchased in a package with four additional Yoast plug-ins for $229 annually or $22 monthly.

SEO Tools to Optimize Your Website for Success

 "Moz Pro"

The Moz Pro toolkit was developed to assist you in optimising your website using a data-driven strategy. In a nutshell, Moz Pro is comparable to SEMrush in that you can use it to look up both specific long-tail keywords and other domains. With the help of this knowledge, you may avoid low-potential terms and outperform your rivals.

URL Opener

Need a reliable way to open multiple URLs? Web Url-opener is a handy tool that can open a large number of URLs in one go, making it a beneficial tool for any SEO consultant.

When you use Moz Pro to research a keyword, it will display a difficulty score that indicates how difficult it will probably be to rank for that term. Additionally, you are given a general idea of how popular that term is, and you may even compile lists of keywords for simple comparison. All of these functions are ones you would anticipate from a trustworthy keyword research tool, but Moz Pro distinguishes out because of its extremely user-friendly layout.

What makes Moz Pro special is that it provides a Chrome extension that you can use to find out information about each URL you visit. Like Google Search Console, it can also make recommendations for on-page SEO and notify you of crawling errors.

Key characteristics:

• Find out the volume of searches for a keyword as well as how competitive it is.
• Obtain keyword recommendations that are similar.
• Look into your rivals, particularly the terms they're using.
• Without visiting the Moz website, investigate additional URLs using a Chrome plugin.
• Using custom lists, compare various keywords.
• Receive on-page optimization advice and mistake notifications.

Price: The Pro plan is available for a 30-day free trial, with normal pricing beginning at $99 per month.

Linkody

Backlinks are the focus of Linkody. With the help of this tool, you can learn who is referring to your website, what keywords they are using, and even "disavow" links that you don't agree with. Since you don't want search engines to believe you're trying to manipulate the system, that last function can be useful if you believe someone is connecting to your website as spam.

Although the backlink reports are the main draw here, Linkody also provides a few noteworthy extras. For instance, it gives you the choice to create reports that you can email to clients, keep track of the social media shares for your website, and link to Google Analytics.

Overall, it's a somewhat specialised tool, but it can be really helpful if you need assistance with link development. More importantly, it's significantly less expensive than the extensive do-it-all services we've already discussed.

Key characteristics:

• Analyze the backlinks to your website.
• Disavow harmful links that could harm your SEO.
• Make reports on backlinks for your clients.
• To view more data, connect to Google Analytics.
• Observe the social shares of your website.

Price: Linkody plans start at $14.90 a month for a maximum of two domains, though you can test it out without putting in a credit card for 30 days for free.

Ontolo

You can utilise the research tool Ontolo to look for SEO and marketing chances. You can also use it to locate opportunities for guest writing and backlinking, which is something you wouldn't anticipate an automated programme to be very good at.

The aim behind Ontolo is to assist you in identifying strategies for increasing your traffic outside of keyword research. Backlinks are crucial for increasing the authority of your website, but finding the proper possibilities can be challenging.

All that's left to do is pitch those opportunities, which can't be automated but Ontolo helps you find them. No matter what keywords you're trying to rank for, you'll probably find fantastic possibilities because it can pull prospects from over 80 sources.

Key characteristics:

• Look for opportunities for guest writing and backlinks.
• assemble information from over 80 sources to identify the top possibilities.
• Use reports that are easy to grasp when conducting research.
• To share your prospects with others, export them.
• Ontolo plans have a 30-day money-back guarantee and start at $97 per month.

The website grader at HubSpot

The Website Grader from HubSpot is a lot simpler to use than the other SEO tools we've discussed so far. Simply input a domain and wait for HubSpot to generate a report to use it. You'll find different rankings for your site's functionality, mobile friendliness, search engine optimization, and security when you receive that assessment.

It's imperative to remember that SEO directly depends on performance, mobile friendliness, and sound security procedures. Your report as a whole could be thought of as one big SEO performance study of your website. Even better, this tool dissects each section of the report and gives you suggestions for how to strengthen each one.

The Website Grader from HubSpot is really easy to use and may help you quickly enhance your website. This one demands your attention because it won't cost you anything and it will also be beneficial.

Key characteristics:

• Perform a performance, mobile friendliness, security, and SEO analysis on your website.
• Obtain individual evaluations for each component of your website.
• Obtain suggestions on how to raise each score.

AdWords Keyword Planner on Google

One of the most thorough keyword research tools available is Google AdWords Keyword Planner. It allows you to look for keywords and estimate their traffic. More significantly, based on their AdWords cost, it might assist you in determining how competitive keywords are.

This tool allows you to exclude terms based on Cost-per-Click (CPC) or search volume to prevent information overload. By doing this, you can obtain reports that are entirely based on your desired estimates.

In general, the Keyword Planner provides a lot of the same features as other SEO tools on this list. The distinction is that this one is a component of the Google ecosystem, and you can obtain quite thorough reports without cost.

Key characteristics:

• Find out how many people are searching for any keyword.
• From a keyword's CPC, determine how competitive it is.
• Obtain thorough reports for particular keywords.
• No charge!

WooRank

Similar to HubSpot's Website Grader, WooRank asks for a link and then gives you a comprehensive report card in return. In this instance, it assigns your entire website a single score. Following that, a list of all the things you can do to enhance its SEO and mobile friendliness is given.

The primary selling point in this scenario is that WooRank also offers advice on how to enhance the functionality and usability of your website. Our experience indicates that its recommendations are reliable. To top it all off, you get receive a backlink analysis that shows how well you're performing.

Overall, if you want a quick summary of what you're doing properly and wrong on your website, even in terms of SEO, this is a great tool.

Key characteristics:

• Examine the entire health of your website, taking into account SEO, usability, performance, and backlinks.
• Get advice on how to fix your website and deal with SEO issues.
• Analyze the authority of your domain.

Free with the option to upgrade for $59.99 per month.

Simple and Free SEO Tools to Instantly Improve Your Marketing

 Google PageSpeed Insights

Check how fast your site is and how well it works on different devices.

If you type in a URL, this tool will test how long it takes to load and how well it works on desktop and mobile. It then gives your site a score from 0 to 100 based on how well it works. It tells you exactly how long it takes for the site to load based on different metrics, and it also tells you where you could make improvements.

URL Opener

Bulk URL Opener is a great way to Open Multiple URLs in a very quick manner. This tool can help you quickly open multiple URLs in one click.

Ahrefs Webmaster Tools

Sign up for Ahrefs Webmaster Tools, verify your website, and you'll be able to check your site for more than 100 technical SEO problems. The tool also tells you how to fix the problems.

After you run an audit, it will also tell you where you can improve your internal links, which will help your search engine rankings.

This tool also lets you see how your site ranks for organic keywords and who links to you.

Answer the Public

Enter any relevant keyword, and Answer the Public will give you a huge list of long-tail keyword opportunities and frequently asked questions.

Google Analytics

It can be used in any way, but searches that send you organic traffic are hidden.

Google Analytics is probably the most powerful free analytics tool out there. It keeps track of almost all of the traffic on your website, including where it comes from, which page it goes to, and so on.

Even though it's not just for SEO, it's a good way to see if your site is getting traffic from organic search.

But Google Analytics no longer tells you which keywords are bringing you those visitors. You'll need a tool like Keyword Hero to figure out what "(not provided)" means.

Google Search Console

Only a few technical SEO problems, the top 1,000 backlinks, and the top 1,000 organic keywords are shown.

Google Search Console lets you see what the most popular search engine thinks of your website. You can use it to check for and fix technical problems on your website, see important SEO data like clicks, impressions, and average ranking position, submit sitemaps, and more.

If you want to rank well in search engines like Bing and Yandex, you should know that they each have their own "search console."

Ahrefs’ Backlink Checker

The free version of Ahrefs' Backlink Checker shows the top 100 backlinks to any website or URL, as well as the total number of backlinks and referring domains (links from different sites), Domain Rating (DR), and URL Rating (UR), if applicable.

One great way to use this tool is to copy and paste the website of a competitor and look for possible places to build links.

Google Ads Keyword Planner

If you put a keyword or a group of keywords into the tool, Google Keyword Planner will give you a lot of useful information to help you plan your keyword strategy, like the number of monthly searches, how much competition there is, and even terms you may not have thought of.

SERPSim

Check out how your meta title and description will look in the search results before you even publish your website. Works for desktop and mobile.

Google Trends

Google Trends shows the most popular search terms over time. This can help you find out things like how search popularity changes with the seasons. Compare several terms to see how popular they are.

Ahrefs’ SEO toolbar

Technical and on-page SEO features are free, but to see SEO metrics in the SERPs, you'll need an Ahrefs account.

The Ahrefs SEO toolbar is a free add-on for Chrome and Firefox that lets you check any page for broken links, track redirect chains, and highlight nofollow links. It also makes an on-page SEO report with information about the page, such as:

• Title
• Meta description
• Word count
• Headers
• Hreflang tags
• Canonicals
• OG tags

This makes it much easier and faster to look at any page.

If you pay for an Ahrefs account, you can also see important keyword metrics like search volume, cost per click (CPC), and keyword difficulty in the SERPs.

URL Opener for Multiple and Bulk URLs

 Want a simple method to launch multiple links at once? It is intended for your use.

The same principles apply whether you're an SEO expert trying to qualify a large number of leads at once or a casual web browser. You can get the job done quickly and easily using this URL opener.

What is a URL opener?

The URL opener is a straightforward application that helps SEO specialists, list-makers, and researchers save time by automatically opening a large number of links. To use this tool, just paste the URLs into the box below and press the Enter key.

How to use the URL opener

Simply paste a list of URLs and hit "Submit" to have all of them opened in a new tab by our URL opener. Copy and paste the following into the box and hit submit to begin.

Be sure to use a comma or line feed to delimit each URL. If you're having issues, try turning off your pop-up blocker and ensuring there are no spaces between your URLs.

What are common use cases for the URL opener?

Who requires a URL prefix anyway? Technical, on-site, and off-site SEO specialists alike. New leads for outreach, the identification of broken links on target websites, and the standardisation of outreach procedures can all be accomplished with this technology.

A URL-opener can be used in the following ways by various digital marketers:

• Those working in search engine optimization, who must examine a set of URLs, identify broken links, and more
• Teams tasked with constructing backlinks need to reach out to relevant individuals in order to compile relevant contact information for the aforementioned target lists of URLs.

Scientists, who have long lists of websites to analyze

Reasons for developing the multi-URL starter

We had hundreds of URLs that needed to be opened by hand by our SEO and content teams so that they could check backlinks, anchor texts, and more. We found that by using an external URL opener on potentially dangerous websites, we were able to increase our productivity. We've finally released it for the benefit of the entire internet.

When you use our URL opener, that's just the beginning.

Whether you're just getting started with SEO or want to fine-tune your approach, G2 can help. Find out how in less than two years we went from having no content marketing plan to establishing a brand blog that receives one million monthly organic visitors.