"Moz Pro"
The Moz Pro toolkit was developed to assist you in optimising your website using a data-driven strategy. In a nutshell, Moz Pro is comparable to SEMrush in that you can use it to look up both specific long-tail keywords and other domains. With the help of this knowledge, you may avoid low-potential terms and outperform your rivals.
URL Opener
Need a reliable way to open multiple URLs? Web Url-opener is a handy tool that can open a large number of URLs in one go, making it a beneficial tool for any SEO consultant.
When you use Moz Pro to research a keyword, it will display a difficulty score that indicates how difficult it will probably be to rank for that term. Additionally, you are given a general idea of how popular that term is, and you may even compile lists of keywords for simple comparison. All of these functions are ones you would anticipate from a trustworthy keyword research tool, but Moz Pro distinguishes out because of its extremely user-friendly layout.
What makes Moz Pro special is that it provides a Chrome extension that you can use to find out information about each URL you visit. Like Google Search Console, it can also make recommendations for on-page SEO and notify you of crawling errors.
Key characteristics:
- Find out the volume of searches for a keyword as well as how competitive it is.
- Obtain keyword recommendations that are similar.
- Look into your rivals, particularly the terms they're using.
- Without visiting the Moz website, investigate additional URLs using a Chrome plugin.
- Using custom lists, compare various keywords.
- Receive on-page optimization advice and mistake notifications.
Price: The Pro plan is available for a 30-day free trial, with normal pricing beginning at $99 per month.
Linkody
Backlinks are the focus of Linkody. With the help of this tool, you can learn who is referring to your website, what keywords they are using, and even "disavow" links that you don't agree with. Since you don't want search engines to believe you're trying to manipulate the system, that last function can be useful if you believe someone is connecting to your website as spam.
Although the backlink reports are the main draw here, Linkody also provides a few noteworthy extras. For instance, it gives you the choice to create reports that you can email to clients, keep track of the social media shares for your website, and link to Google Analytics.
Overall, it's a somewhat specialised tool, but it can be really helpful if you need assistance with link development. More importantly, it's significantly less expensive than the extensive do-it-all services we've already discussed.
Key characteristics:
- Analyze the backlinks to your website.
- Disavow harmful links that could harm your SEO.
- Make reports on backlinks for your clients.
- To view more data, connect to Google Analytics.
- Observe the social shares of your website.
Price: Linkody plans start at $14.90 a month for a maximum of two domains, though you can test it out without putting in a credit card for 30 days for free.
Ontolo
You can utilise the research tool Ontolo to look for SEO and marketing chances. You can also use it to locate opportunities for guest writing and backlinking, which is something you wouldn't anticipate an automated programme to be very good at.
The aim behind Ontolo is to assist you in identifying strategies for increasing your traffic outside of keyword research. Backlinks are crucial for increasing the authority of your website, but finding the proper possibilities can be challenging.
All that's left to do is pitch those opportunities, which can't be automated but Ontolo helps you find them. No matter what keywords you're trying to rank for, you'll probably find fantastic possibilities because it can pull prospects from over 80 sources.
Key characteristics:
- Look for opportunities for guest writing and backlinks.
- assemble information from over 80 sources to identify the top possibilities.
- Use reports that are easy to grasp when conducting research.
- To share your prospects with others, export them.
- Ontolo plans have a 30-day money-back guarantee and start at $97 per month.
The website grader at HubSpot
The Website Grader from HubSpot is a lot simpler to use than the other SEO tools we've discussed so far. Simply input a domain and wait for HubSpot to generate a report to use it. You'll find different rankings for your site's functionality, mobile friendliness, search engine optimization, and security when you receive that assessment.
It's imperative to remember that SEO directly depends on performance, mobile friendliness, and sound security procedures. Your report as a whole could be thought of as one big SEO performance study of your website. Even better, this tool dissects each section of the report and gives you suggestions for how to strengthen each one.
The Website Grader from HubSpot is really easy to use and may help you quickly enhance your website. This one demands your attention because it won't cost you anything and it will also be beneficial.
Key characteristics:
- Perform a performance, mobile friendliness, security, and SEO analysis on your website.
- Obtain individual evaluations for each component of your website.
- Obtain suggestions on how to raise each score.
AdWords Keyword Planner on Google
One of the most thorough keyword research tools available is Google AdWords Keyword Planner. It allows you to look for keywords and estimate their traffic. More significantly, based on their AdWords cost, it might assist you in determining how competitive keywords are.
This tool allows you to exclude terms based on Cost-per-Click (CPC) or search volume to prevent information overload. By doing this, you can obtain reports that are entirely based on your desired estimates.
In general, the Keyword Planner provides a lot of the same features as other SEO tools on this list. The distinction is that this one is a component of the Google ecosystem, and you can obtain quite thorough reports without cost.
Key characteristics:
- Find out how many people are searching for any keyword.
- From a keyword's CPC, determine how competitive it is.
- Obtain thorough reports for particular keywords.
- No charge!
WooRank
Similar to HubSpot's Website Grader, WooRank asks for a link and then gives you a comprehensive report card in return. In this instance, it assigns your entire website a single score. Following that, a list of all the things you can do to enhance its SEO and mobile friendliness is given.
The primary selling point in this scenario is that WooRank also offers advice on how to enhance the functionality and usability of your website. Our experience indicates that its recommendations are reliable. To top it all off, you get receive a backlink analysis that shows how well you're performing.
Overall, if you want a quick summary of what you're doing properly and wrong on your website, even in terms of SEO, this is a great tool.
Key characteristics:
- Examine the entire health of your website, taking into account SEO, usability, performance, and backlinks.
- Get advice on how to fix your website and deal with SEO issues.
- Analyze the authority of your domain.
Free with the option to upgrade for $59.99 per month.
